52lists

Sales, Marketing & Management Ideas - Vol. 001 By: Tim Williams

LinkedIn - Full Name Visibility


After 20+ years working in Sales, Marketing & Management roles; the most valuable lesson I have learnt is to be able too:

 “Share BRILLIANT ideas with people that will HELP them!”

Each fortnight, I will be sharing my knowledge and experience with our subscribers.

The articles will be short and to the point.

Enjoy Vol. 001 below:

Tim

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If you have every wondered why some LinkedIn search results don’t show the {surname} then read on …

If you have a FREE LinkedIn account or one of the entry level premium accounts then some of your search results will only display a {first name} and {last initial} and not the {full name}.

Example: Bill Smith v Bill S.

There are a couple of reasons why this happens:

• Some members choose to only show a first name and last initial to non-1st degree connections
• Full name visibility of 3rd degree or group connection functionality is not enabled
• LinkedIn have restricted the ability to see full names for 3rd degree or group connection profiles to only a few of their premium account plans including:
• Talent Finder and Talent Pro accounts for recruiters;
• Executive and Sales Pro for sales professionals; and
• Executive and Pro accounts for general business professionals

Full name visibility is an IMPORTANT feature to have because you can’t send an introduction letter or mail piece to Bill S.; you need to know Bill’s surname too.

The 3rd degree & group connections will also make up the largest part of your search results so you are missing out on a lot of valuable information by not having this feature enabled.

If you are serious about using LinkedIn and not a recruiter then I would recommend that you upgrade your personal LinkedIn account to an ‘Executive’ level premium account.

For further details visit: http://www.linkedin.com

PS: Click on the “Upgrade Your Account link” located at the bottom of their home page

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Tim Williams is the Managing Director of Deakon Pty Ltd which provides:

• Professional B2B Sales Training: Fear – The Art of Selling ®
  www.deakon.com.au

• Sales Recruitment: myfirstsalesjob ®
  www.myfirstsalesjob.com.au

• Prospecting Lists: 52lists ®
  www.52lists.com

• LinkedIn Group: Australian SALES 2.0:
  www.linkedin.com/groups/Australian-SALES-20-3775080/about

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